Innovative solutions and the search for Fit
Innovative solutions and the corresponding value propositions are only relevant if they fit at three levels
[Innovation] The identified challenge or problem for your company and the customer.
In the first place, an innovative solution and its corresponding value proposition have to address the identified challenge or problem for your company and the customer.
All great ideas are of little significance if they are not appropriate solutions for the identified problem(s). Therefore it is very important to identify first all real challenges or problems, to cluster and prioritize them (assigning weight) for example on the basis of the impact that they (can) have for the business. A facilitator can help you with the process of identification, clustering and prioritizing. It is important to be able to start from the underlying real problem or challenge, which often manifests itself not immediately and clearly. Every innovative idea must first be checked against the problem to determine whether it can be a suitable solution to this fundamental problem.
Secondly, each solution (product and/or service) must be appreciated and validated by the customer.
It must be examined in the market and among customers if the solution is really valuable to the customer and whether there is a positive reaction of the customer. What are the chances that the solution really get a grip on the market and target audience?
[Innovation] Validation by the customer
[Innovation] Ingredients of a business model