BAIDU’S MELODY - virtual medical assistant

Melody is a virtual medical assistant inside of the Baidu Doctor app in China. The chatbot helps patients articulate their symptoms before seeing a physician.

One common problem doctor’s have with patients is that they often aren’t clear on their own symptoms before booking appointments or seeking medical treatment. Melody the Baidu bot seeks to solve this problem by chatting with patients in an interactive way and helping them articulate their symptoms at the necessary level of detail for physicians.

https://www.topbots.com/project/chinese-baidu-bot-ai-doctor/

Maakindustrie en servitisatie: een sterke combinatie

Interessant artikel over servitisatie, nieuwe verantwoordelijkheden voor medewerkers en het belang van een kwalitatieve uitrol in de organisatie.

In dit artikel wordt heel sterk de nadruk gelegd op het belang van een transformatie naar een organisatie waar ALLE medewerkers betrokken en verantwoordelijk zijn voor het 'servicen' van de klanten.

https://www.agoria.be/nl/Maakindustrie-en-servitisatie-een-sterke-combinatie?

The 6 ways to grow a company

Interesting article about growth strategies - innovation - allocation of budget and resources

by Gino Chirio, in HBR.org,  June 14, 2018

https://hbr.org/2018/06/the-6-ways-to-grow-a-company

In opbouw! Under construction!

In (permanente) opbouw! 

Under (permanent) construction!

Om commerciële succesvol te blijven, moeten bedrijven in staat zijn om in een steeds hoger tempo nieuwe produkten en diensten op zodanige wijze te ontwikkelen en te commercialiseren, dat ze onmiddellijk perfecte oplossingen zijn voor actuele klantproblemen.

We spreken over het permanent creëren van unieke waardevoorstellen.

De running lean methode van Ash Maurya laat toe om niet alleen snel en gefocused op de belangrijkste risico's te werken in het ontwikkelingsproces van nieuwe produkten en diensten, maar daarbij ook permanent met early adopters te interageren. Dit laatste maakt het mogelijk om te leren en onmiddellijk bij te sturen.

So far so good... Vaak wordt het vergeten maar ook de commercialisering van nieuwe produkten en diensten moet eveneens nieuw ontwikkeld worden. Wanneer marketing en verkoop na (of al tijdens) de ontwikkelingsfase grondig nadenken over een nieuwe commerciële aanpak voor het lanceren van deze producten en diensten, en deze nieuwe verkoopprocessen ook grondig testen, stijgt de kans op een succesvolle lancering aanzienlijk.

Bij deze aanpak van idee tot commercialisering, is het belangrijk om veel aandacht te besteden aan het samenstellen van het innovatie team, het proces uit te tekenen, en te zorgen voor de juiste begeleiding.

In order to continue being commercial successful, companies must be able to develop and commercialize new products and services in an ever-increasing pace and in such a way that they are immediately perfect solutions to current customer issues.

We prefer to talk about permanently creating unique value propositions.

Ash Maurya's running lean method allows not only to work quickly and focused on the major risks in the development process of new products and services, but also to interact with early adopters permanently. This latter makes it possible to learn and to adapt immediately.

So far so good ... Often forgotten, but also the commercialization of new products and services must also be developed. When marketing and sales after (or already during) the development phase thoroughly reflect on a new commercial approach for launching these products and services, and also thoroughly testing these new sales processes, the likelihood of successful launches increases significantly.

In this approach from idea to commercialization, it is important to devote a lot of attention to the creation of the innovation team, to drawing the process, and to ensure proper guidance.

The middleman and blockchain

What to do with the 'middleman', between seller and buyer?

'#Blockchain is changing the way we do business – what it means for the middleman. ' (Boston consulting group, oct. 12 2017)

 

#Blockchain is changing the way we do business – what it means for the middleman. https://t.co/NFR43vuQTS pic.twitter.com/RzVxhkDkZS

— BostonConsultingGrp (@BCG) October 12, 2017

WRONG THINKING

WRONG THINKING

Think of the worst idea possible and work back to find new ways of solving old problems

'There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.'  ('Idea, Start by Imagining the Worst Idea Possible by
Ayse Birsel, Aug 16 2017, Harvard business review)

https://hbr.org/2017/08/to-come-up-with-a-good-idea-start-by-imagining-the-worst-idea-possible

Strategy and execution seems to be a difficult combination

Only 8% of leaders are very effective at both strategy and execution

https://twitter.com/robertllewellyn/status/920681241749393408

Only 8% of leaders are very effective at both #strategy and #execution #leadership pic.twitter.com/QgKgNFCsK8

— Rob Llewellyn (@robertllewellyn) October 18, 2017

Bright Spots for Growth: Innovate, Engage, Grow

GROW IS ABOUT INNOVATION, BRIGHT SPOTS AND ENGAGING GREAT PEOPLE!

 

Ambitious firms build and grow based on Bright Spots.

Their best people are therefore given the opportunity to participate in the Bright Spots Program.

Something for your company?

Don't miss this chance.

Call us. +32476524952

#commercialinnovation

Business model innovation

Commercial innovation by developing a new business model

Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.

What is the best way to do it?

You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.

Click here to read more about our services. 

If you want more information about commercial innovation by developing a new business model, CONTACT THRUST

The fourth part of the series shows how innovations come into being and what myths they are associated with. For more information on BMI see www.bmi-lab.ch For more Information on the Business Model Innovation Certificate - a certificate of advanced studies set in St.

For more information on business model innovation, go to www.bmi-lab.ch

What is commercial innovation?

Innovation or invention?

Innovation is often mixed with invention. Invention is typically linked to product or technology development (R&D). Innovation however, includes all non-product (or technology) innovation. 

What is commercial innovation?

The core of innovation is the commercial use of an invention. Commercial innovation includes all forms of innovation aimed at increasing customer value. Especially, it is about new business or market entry models, whole new service offers, better aligned and redesigned processes, improved customer experiences, transformed customer relationships, new distribution channels, extra customer tools and apps. It could also be about new visions on business potential, innovative value propositions, a different perspective on market segmentation and all other non-product innovations which provide more customer value.

The internet is one of the best examples of commercial innovation. In less than a decade, the internet went from being connected networks used by universities and the military to the very powerful commercial engine it is today. (Greenstein Shane, How the internet became commercial: innovation, privatization, and the Birth of a new network, Princeton University Press, 2015)

Increasing customer value?

Increasing customer value may be realized by either increasing the benefits as perceived by target customers or by reducing their experienced sacrifices.

Do you want more information? Contact us

Click here to read more about our services

Welcome to our new website!

The importance of commercial innovation

Hello world, this blog is about commercial innovation, customer relationships and service design thinking, but also about personal and team coaching.

Digitization gives new possibilities but is also responsible for the current disruptive economy. In this disruptive economy, new powerhouses emerge as Google, Apple, Facebook and others. They ensure that even very old, large companies shake to their foundations and begin to question their existence. For example, banks and insurance companies, but also the automotive industry are all threatened by new entrants who use often IT and digital solutions and have often a fresh look at traditional challenges. Why doesn't drive a car independently? Why does a surgeon operate still manually? Why do we still use physical (paper) money to pay?  Therefore, it is important that any organization continues to innovate. Certainly 'commercial innovation' has become even more important. It is not just about product innovation, but also about everything we do in order to service the customer better and the added customer value we create in this way.  Read more about it next time.

Personal coaching to activate individual potential

In this blog and website, however, we will also write about the importance of human interaction, personal coaching and building teams. Especially in times of rapid change, the quality of human contact, personal performance and team functioning is more important than ever. Also striving for a better balance and to more happiness, both at work and in private life, deserve more attention. The demand for personal and team coaching is therefore rising.

Next time we continue with commercial innovation and different approaches.

For more information about  our services, click here, or contact THRUST

See you again!