Harvard Business Review 2019: How to Lead Design Thinking When People Aren’t Familiar with It?
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Service design thinking
B2B companies will also need to shift to a customer-centered business model
Three Driving Forces in B2B Markets
Consumerization of customer expectations
Distinct characteristics of B2B purchasing
Evolving analytics and algorithms
Four Pillars of Superior Digital Customer Experience
Pillar 1: Comprehensive, Personalized Customer Experiences
Pillar 2: Segmented Customer Needs
Pillar 3: Facilitated Customer Interactions
Pillar 4: Customer-Centered Operating Models
Zero-based design
Some interesting tips about how to succesfully transform customer journeys
1. Are all processes in your organization mapped against end-to-end customer journeys?
2. Do you have people with diverse skill sets on your journey-redesign teams?
3. Are your ideation sessions sparking true innovation or derivative ideas?
4. Is your organization as agile as your journey team?
CXO LEADERSHIP FORUM SUMMER EDITION 2018 'The new rules for business success in the digital age'. It was fun to participate in the CXO event, with a unique dynamic of cooperation between leaders from different companies
Interessant artikel over servitisatie, nieuwe verantwoordelijkheden voor medewerkers en het belang van een kwalitatieve uitrol in de organisatie.
In dit artikel wordt heel sterk de nadruk gelegd op het belang van een transformatie naar een organisatie waar ALLE medewerkers betrokken en verantwoordelijk zijn voor het 'servicen' van de klanten.
https://www.agoria.be/nl/Maakindustrie-en-servitisatie-een-sterke-combinatie?
In (permanente) opbouw!
Under (permanent) construction!
Om commerciële succesvol te blijven, moeten bedrijven in staat zijn om in een steeds hoger tempo nieuwe produkten en diensten op zodanige wijze te ontwikkelen en te commercialiseren, dat ze onmiddellijk perfecte oplossingen zijn voor actuele klantproblemen.
We spreken over het permanent creëren van unieke waardevoorstellen.
De running lean methode van Ash Maurya laat toe om niet alleen snel en gefocused op de belangrijkste risico's te werken in het ontwikkelingsproces van nieuwe produkten en diensten, maar daarbij ook permanent met early adopters te interageren. Dit laatste maakt het mogelijk om te leren en onmiddellijk bij te sturen.
So far so good... Vaak wordt het vergeten maar ook de commercialisering van nieuwe produkten en diensten moet eveneens nieuw ontwikkeld worden. Wanneer marketing en verkoop na (of al tijdens) de ontwikkelingsfase grondig nadenken over een nieuwe commerciële aanpak voor het lanceren van deze producten en diensten, en deze nieuwe verkoopprocessen ook grondig testen, stijgt de kans op een succesvolle lancering aanzienlijk.
Bij deze aanpak van idee tot commercialisering, is het belangrijk om veel aandacht te besteden aan het samenstellen van het innovatie team, het proces uit te tekenen, en te zorgen voor de juiste begeleiding.
In order to continue being commercial successful, companies must be able to develop and commercialize new products and services in an ever-increasing pace and in such a way that they are immediately perfect solutions to current customer issues.
We prefer to talk about permanently creating unique value propositions.
Ash Maurya's running lean method allows not only to work quickly and focused on the major risks in the development process of new products and services, but also to interact with early adopters permanently. This latter makes it possible to learn and to adapt immediately.
So far so good ... Often forgotten, but also the commercialization of new products and services must also be developed. When marketing and sales after (or already during) the development phase thoroughly reflect on a new commercial approach for launching these products and services, and also thoroughly testing these new sales processes, the likelihood of successful launches increases significantly.
In this approach from idea to commercialization, it is important to devote a lot of attention to the creation of the innovation team, to drawing the process, and to ensure proper guidance.
WRONG THINKING
Think of the worst idea possible and work back to find new ways of solving old problems
'There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.' ('Idea, Start by Imagining the Worst Idea Possible by
Ayse Birsel, Aug 16 2017, Harvard business review)
https://hbr.org/2017/08/to-come-up-with-a-good-idea-start-by-imagining-the-worst-idea-possible
Who said it would be easy? Innovation is more than hard work.
![[Service design] - What makes a customer really happy?](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1588082493343-TO1H22CSB6ODQUUVTLN6/Canva+-+Closeup+Photo+of+Gray+and+Black+Custom+Frame.jpg)
What makes a customer really happy?
Nowadays, [value propositions], [segmentation] and [market approaches] based on [customer / buyer journeys and personae], are an integral part of modern commercial policy. But is this enough to make a [competitive difference]?
Read more
Service design is an iterative process in four steps.
The basic service design approach consists of exploration, creation, reflection, and implementation.
Commercial innovation by developing a new business model
Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.
What is the best way to do it?
You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.
Click here to read more about our services.
If you want more information about commercial innovation by developing a new business model, CONTACT THRUST
For more information on business model innovation, go to www.bmi-lab.ch
Innovation is taking risks
Interesting and inspiring TEDxBerkeley -talk about innovation.
Innovation or invention?
Innovation is often mixed with invention. Invention is typically linked to product or technology development (R&D). Innovation however, includes all non-product (or technology) innovation.
What is commercial innovation?
The core of innovation is the commercial use of an invention. Commercial innovation includes all forms of innovation aimed at increasing customer value. Especially, it is about new business or market entry models, whole new service offers, better aligned and redesigned processes, improved customer experiences, transformed customer relationships, new distribution channels, extra customer tools and apps. It could also be about new visions on business potential, innovative value propositions, a different perspective on market segmentation and all other non-product innovations which provide more customer value.
The internet is one of the best examples of commercial innovation. In less than a decade, the internet went from being connected networks used by universities and the military to the very powerful commercial engine it is today. (Greenstein Shane, How the internet became commercial: innovation, privatization, and the Birth of a new network, Princeton University Press, 2015)
Increasing customer value?
Increasing customer value may be realized by either increasing the benefits as perceived by target customers or by reducing their experienced sacrifices.
Do you want more information? Contact us
Click here to read more about our services
The importance of commercial innovation
Hello world, this blog is about commercial innovation, customer relationships and service design thinking, but also about personal and team coaching.
Digitization gives new possibilities but is also responsible for the current disruptive economy. In this disruptive economy, new powerhouses emerge as Google, Apple, Facebook and others. They ensure that even very old, large companies shake to their foundations and begin to question their existence. For example, banks and insurance companies, but also the automotive industry are all threatened by new entrants who use often IT and digital solutions and have often a fresh look at traditional challenges. Why doesn't drive a car independently? Why does a surgeon operate still manually? Why do we still use physical (paper) money to pay? Therefore, it is important that any organization continues to innovate. Certainly 'commercial innovation' has become even more important. It is not just about product innovation, but also about everything we do in order to service the customer better and the added customer value we create in this way. Read more about it next time.
Personal coaching to activate individual potential
In this blog and website, however, we will also write about the importance of human interaction, personal coaching and building teams. Especially in times of rapid change, the quality of human contact, personal performance and team functioning is more important than ever. Also striving for a better balance and to more happiness, both at work and in private life, deserve more attention. The demand for personal and team coaching is therefore rising.
Next time we continue with commercial innovation and different approaches.
For more information about our services, click here, or contact THRUST
See you again!