WRONG THINKING
Think of the worst idea possible and work back to find new ways of solving old problems
'There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.' ('Idea, Start by Imagining the Worst Idea Possible by
Ayse Birsel, Aug 16 2017, Harvard business review)
https://hbr.org/2017/08/to-come-up-with-a-good-idea-start-by-imagining-the-worst-idea-possible
Only 8% of leaders are very effective at both strategy and execution
https://twitter.com/robertllewellyn/status/920681241749393408
GROW IS ABOUT INNOVATION, BRIGHT SPOTS AND ENGAGING GREAT PEOPLE!
Ambitious firms build and grow based on Bright Spots.
Their best people are therefore given the opportunity to participate in the Bright Spots Program.
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#commercialinnovation
They take partnership seriously! Innovative marketing and real partnerships, keys to success.
Who said it would be easy? Innovation is more than hard work.
![[Service design] - What makes a customer really happy?](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1588082493343-TO1H22CSB6ODQUUVTLN6/Canva+-+Closeup+Photo+of+Gray+and+Black+Custom+Frame.jpg)
What makes a customer really happy?
Nowadays, [value propositions], [segmentation] and [market approaches] based on [customer / buyer journeys and personae], are an integral part of modern commercial policy. But is this enough to make a [competitive difference]?
Read more
Don't coach if certain conditions are not fullfilled
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What are the advantages of feed-forward vs. feed-back?
Return on investment of executive coaching. How to choose your executive coach?
Innovative solutions and the search for Fit
Innovative solutions and the corresponding value propositions are only relevant if they fit at three levels. Read this article
Go-to-market challenges and guidelines for optimization
How to develop commercial potential in a customer-driven and omni-channel economy?
![[Business Model Innovation] Revolutionise your business](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1587975409470-8SRGCJ7P4HHIRT6GW5CJ/image-asset.jpeg)
Revolutionise your business. Get more value out of your business by using the Business Model Navigator to innovate your business. It builds on the central idea that successful business models can be constructed through creative imitation and recombination. -Oliver Gassmann
![[High Performing Teams] More business value for your organisation](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1587974780875-C1MBI4QO3NTPVQLTU0R3/image-asset.jpeg)
More business value for your organisation - high performing teams -high energy teams.
High performing and high energy teams bring more business value in your organisation and for customers.
Service design is an iterative process in four steps.
The basic service design approach consists of exploration, creation, reflection, and implementation.
Commercial innovation by developing a new business model
Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.
What is the best way to do it?
You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.
Click here to read more about our services.
If you want more information about commercial innovation by developing a new business model, CONTACT THRUST
For more information on business model innovation, go to www.bmi-lab.ch
Innovation is taking risks
Interesting and inspiring TEDxBerkeley -talk about innovation.
Innovation or invention?
Innovation is often mixed with invention. Invention is typically linked to product or technology development (R&D). Innovation however, includes all non-product (or technology) innovation.
What is commercial innovation?
The core of innovation is the commercial use of an invention. Commercial innovation includes all forms of innovation aimed at increasing customer value. Especially, it is about new business or market entry models, whole new service offers, better aligned and redesigned processes, improved customer experiences, transformed customer relationships, new distribution channels, extra customer tools and apps. It could also be about new visions on business potential, innovative value propositions, a different perspective on market segmentation and all other non-product innovations which provide more customer value.
The internet is one of the best examples of commercial innovation. In less than a decade, the internet went from being connected networks used by universities and the military to the very powerful commercial engine it is today. (Greenstein Shane, How the internet became commercial: innovation, privatization, and the Birth of a new network, Princeton University Press, 2015)
Increasing customer value?
Increasing customer value may be realized by either increasing the benefits as perceived by target customers or by reducing their experienced sacrifices.
Do you want more information? Contact us
Click here to read more about our services
The importance of commercial innovation
Hello world, this blog is about commercial innovation, customer relationships and service design thinking, but also about personal and team coaching.
Digitization gives new possibilities but is also responsible for the current disruptive economy. In this disruptive economy, new powerhouses emerge as Google, Apple, Facebook and others. They ensure that even very old, large companies shake to their foundations and begin to question their existence. For example, banks and insurance companies, but also the automotive industry are all threatened by new entrants who use often IT and digital solutions and have often a fresh look at traditional challenges. Why doesn't drive a car independently? Why does a surgeon operate still manually? Why do we still use physical (paper) money to pay? Therefore, it is important that any organization continues to innovate. Certainly 'commercial innovation' has become even more important. It is not just about product innovation, but also about everything we do in order to service the customer better and the added customer value we create in this way. Read more about it next time.
Personal coaching to activate individual potential
In this blog and website, however, we will also write about the importance of human interaction, personal coaching and building teams. Especially in times of rapid change, the quality of human contact, personal performance and team functioning is more important than ever. Also striving for a better balance and to more happiness, both at work and in private life, deserve more attention. The demand for personal and team coaching is therefore rising.
Next time we continue with commercial innovation and different approaches.
For more information about our services, click here, or contact THRUST
See you again!