NCOI opleiding business development 2021

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[Covid-19] Changing consumer behavior in different countries

[Covid-19] Changing consumer behavior in different countries during covid-19. How do consumers react and what do they think about the restart / future?

The impact of health and safety measures

As companies look ahead, many are considering adopting various health and safety measures to encourage customer reengagement after the lockdowns. Many consumers say that such changes would favorably influence their readiness to resume activities, suggesting that introducing the right health and safety measures could accelerate recovery.

Social distancing, the availability of hand sanitizers, and regular antiviral cleaning are the options that most increase consumers’ likelihood of resuming daily activities.

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“Interesting article about changing consumer behavior related to the Corona crisis and the following recovery. Predictably, consumers’ willingness to resume activities—even at a minimal level—tends to be closely correlated with their views on when the virus is under control.”

— By Lara Koslow , Jean Lee , and Julien Dangles from BCG

Various health and safety measures to encourage customer reengagement

[Covid-19] trajectories vary widely. Win the fight, win the future.

5 questions will shape economic outcomes

It is possible to draw conclusions from these outcomes and define three distinct phases: flatten, fight, and future

Many leaders are asking the same questions:

• How should I forecast my revenues?

• How should I adjust my budget?

• When will this be over, and when will we return to “normal”?

Distinct phases

First, there is the “Flatten” phase, in which countries or cities lock down to flatten the virus’s exponential growth curve. Second comes the “Fight” phase, during which a geography “Restarts” its economy while maintaining a low rate of infection, while still running the risk of having to implement further lockdowns. Finally, we are anticipating a “Future” phase, which begins only after a vaccine or highly effective treatment has been developed and deployed

Each potential scenario will be characterized by five outcome measures

• How long is the Flatten phase?

• How deep does the Flatten phase go?

• How long is the Fight phase?

• How deep does the Fight phase go?

• What level will the economy achieve during the Future phase?

“Interesting article about what we can learn from crises like the Corona Crisis to restart and restore”

— By Marin Gjaja , Lars Fæste , Gerry Hansell , and Doug Hohner from BCG

The impact of a pandemic on the economy

To understand what the future might hold and how we can shape those outcomes, we need scenarios to bound the uncertainty and help us understand the underlying drivers of outcomes. While COVID-19 trajectories vary widely, it is possible to draw conclusions from these outcomes and define three distinct phases: flatten, fight, and future.

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[Covid-19] The rise of the [Healthy Building Movement]

Like it or not, humans have become an indoor species, so buildings have a major impact on our health. That's why the Healthy Building Movement is gaining momentum, say John Macomber and Joseph Allen.

Working knowledge

Working without concern

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Stop Dismissing Incremental Innovation

Successful small-scale and incremental innovations

Companies with very large R&D budgets are incentivized to pursue expensive, large-scale innovation efforts that have the potential to become blockbuster new products—and that those projects receive the bulk of R&D funding. The problem with this high-risk, high-reward strategy is that it may not pay off. 

Successful small-scale innovations: spend small, but focus that investment on marginal improvements in the most valuable brands, aimed at solving real consumer problems, that consumers value and would pay a little more for.

#innovation

Why great innovation needs great marketing

Marketers need to be included in development discussions earlier in the innovation process.

Strategic, upstream marketing that is incorporated into the innovation development process can clearly define who to sell the new offering to and how to sell it in ways like this: Identify unmet and unknown customer needs, engage with customers,use a go-to-market strategy appropriate for the innovation and its customer,...

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